Successful organizations ensure they are always in tune with their customers, suppliers, solutions and products so they can improve cross-selling and marketing efforts, generate revenue, and enhance customer service. But when critical business information resides within multiple source applications such as CRM, ERP, financial applications and Web servers, gaining a single and consistent view of all that data isn’t always easy.

DataMirror’s Master Data Management (MDM) solutions bring it all together by maintaining a single version of critical data and then cross-referencing and synchronizing the data across all other mission-critical applications. Critical business data flows in real time to multiple applications for a single view of customers, suppliers and other important data. You become master of your critical data, enabling you to make better business decisions, exchange data with customers and suppliers, and react immediately to market needs.

DataMirror's MDM solutions benefit:

• organizations that want a single view of their customer and product data in order to generate added revenue from marketing and cross-selling opportunities and subsequently increase revenue  
• companies that want to improve customer service and streamline the billing process by creating a single bill for customers who use multiple services such as cable television, cellphone and Internet
• financial institutions that need real-time visibility into branch IDs to determine if transactions are valid and completed properly
• organizations that have gone through a merger or acquisition and want to eliminate duplicate customer files for efficient billing and better customer service

• maintain continuous access to critical supply chain information
• enable users to process and distribute information as often as required
• provide real-time integration between key systems with virtually no maintenance