If you want to build a successful business, you need to find innovative ways to reach out to existing customers and bring on new ones. How? Through cross-selling efforts, more targeted marketing campaigns, and greater attention to customer service. But when critical customer data resides on multiple source applications such as CRM, ERP, financial applications and Web servers – especially as the result of a merger or acquisition – gaining a single and consistent view of the customer isn’t always easy.

DataMirror’s Customer Data Integration (CDI) solutions bring it all together by maintaining a single view of critical customer data and synchronizing the data across all other mission-critical applications. Critical customer data flows in real-time between multiple applications for a single view of the customer – who they are, what they’ve bought and plan to buy, how they interact, and much more. With consistent customer data, you make better business decisions, exchange data and interact with customers, and react immediately to recognize and meet their unique needs.

DataMirror's CDI solutions help you:

• ensure consistent customer data across multiple systems
• improve customer service 
• build better customer relationships 
• increase cross-sell revenue
• shorten sales cycles
• save money on your information technology investment

• provide a single data repository of all customer interactions
• give them much better picture of who their customers are, what they buy, and how to serve them better.
• provide customer data to empower them to optimize their relationships with customers